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oceansedge
Nov. 6th, 2012 03:24 pm (UTC)
“When you try to save money on hops, your beers will have less taste,” warns Stanglmayr. “Eventually, they will realize customers want quality beer.”

Unfortunately .. they won't. It's the Walmarting of the world, the truth is people will bitch and complain and ... they'll still buy the cheapest brand they can find. And those few who *will* pay a little bit more for a quality item will continually find themselves pushed out from the margins of the market place to right off the page. I watched it happen in the airline industry.

The good news for beer drinkers though is this *IS* giving rise to more and more craft breweries to fill that niche market - something alas that doesn't happen with the airline industry. Interestingly enough, craft brewers and small independant companies were making a big enough dent in the Canadian beer market that the big 3 here actually took notice and started buying craft beers, and continuing to produce craft beers, and there's aways another craft brewer to take the place of the ones that get bought out. InBev owns Labatts here, Molsons and Coors merged to create the 5th largest beer company in the world (which means they're on InBev's radar), and Sleeman's was just bought by Sapporo (this seems the most inocuous of the foreign mergers). We still have Moosehead, despite the murder/death intrigue of it's playboy heir apparent Richard Oland.

In an amusing aside.... why hasn't there been a quirky Canadian made film about this yet:

"Stolen batch

In August 2004 a truck driver transporting 60,000 cans of Moosehead beer to Mexico for a Mexican supermarket chain disappeared with the beer, leaving the nearly empty transport truck abandoned in a parking lot located in Grand Falls, New Brunswick. Easily identified by the Spanish writing on the labels (which is not common in the English/French speaking country of Canada) the beer was slowly tracked.[2]

The first signs of the missing beer showed up in Fredericton, New Brunswick, with two empty cans; another report of two cans were reported later in northern New Brunswick. Police working on a tip eventually found the truck driver in Ontario; earlier in the same week, police discovered nearly 8,000 cans of the stolen suds in a trailer that went off the road near Woodstock, New Brunswick.

With most of the beer recovered and the driver in custody,[3] the police in the New Brunswick area began to look in wooded areas for the remaining beer. Knowing the area in which the police were looking, many civilians took up the search as well. Because of the media attention on the story almost all of the beer was quickly found by civilians and police, and most of it was returned to Moosehead Breweries.

The final piece of the story occurred in October 2004 when 200 cans of the stolen beer were found at a marijuana growing operation in the forest near Doaktown, New Brunswick about 100 kilometres northeast of Fredericton.[4] "Six of the cans were discovered with bite marks in them indicating a bear had, at one point, been into the beer," the RCMP said in a news release. The release said there was no sign of either the animal or the people who had stashed the beer.[5]

The unique and quirky nature of this crime story made international headlines and resulted in publicity for Moosehead; it has also been the basis of a book."


Movie closes on the RCMP talking to the head of the brewery saying there's still beer missing, but there's little hope of finding it - fade to bear sitting in a grove in the woods throwing back cans of Moosehead. Fade to black.
sleepyjohn00
Nov. 6th, 2012 03:59 pm (UTC)
At least it was a bear. I hate it when beer gets 'skunky'.
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